• Introduction
• • Brian Swichkow
  • 📝My Projects
  • ACTION: Scan code (tag as "workshop attendee" and get priority on answers)
  • • + Sequence timed to the end of the workshop, synced with Airtable
• Education
• • "We receive three educations; one from our parents, one from our schoolmasters, and one from the world. The third contradicts all that the first two teach us." Montesquieu
  • 📝Nothing is as important as you think it is while you're thinking about it.
  • • 📝Thinking Fast And Slow
  • 📝Don't Believe Everything You Think
• Langauge; "we're going to talk a lot about language"
• • Execution requires communication—language creates resonance
  • e.g. 📝Lifestyle Design (📝Law of Category), 📝Binge-watching, etc.
  • and speaking of which... growth hacking.
  • 📝Growth Hacking; doing more with less—10x improvement without 10x effort
  • • Developing initiatives that have 📝Order of Magnitude impact
  • 📝Viral Loop(?); build your perpetual motion machine
• Principles
• • 📝principle; a fundamental truth, rule, or belief that serves as the foundation for a system of beliefs or behavior
  • "Uncultivated minds are not full of wild flowers, like uncultivated fields. Villainous weeds grow in them, and they are full of toads." Logan Pearsall Smith, Afterthoughts, 1931
  • • You must cultivate the minds of those you work with to support your principles
    • • Thus, you must have principles to be cultivated.
      • If you accept common knowledge, you will be contained to common outcomes.
  • 📝First Principles; acknowledge your reality (also 📝Hyper Realism)
  • Build 📝Minimum Viable Product (MVP)s; smart 📝iteration, ruthless simplification
  • 📝Meticulously Ridiculous; over-execute, because unnecessary effort is charming
  • • 📝Cards Against Humanity, 📝Shirt Was Cash, 📝The Gif Shop, etc.
    • 📝Facebook Ads Prank, 📝Lil Dicky
    • • "When the going gets weird, the weird turn pro." ~ Hunter S. Thompson
  • Say 📝Hell Yeah Or No; principle to be used for killing initiatives (children)
  • • also 📝Subtle Art Of Not Giving A Fuck; 📝Your fucks are your currency.
  • Make 📝Strategic Contributions; targeted impacts with things like 📝Gifted Perspective
  • • Compliment people on their choices—not their circumstances, genetics, etc.
    • Small impacts add up, here's the math 📝1,000 True Fans
• Ideologies
• • 📝ideology;** a system** of ideas and ideals, especially one that forms the basis of economic or political theory and policy.
  • 📝Macgyverism, aka 📝Sawdust
  • 📝Cross Discipline Creativity
  • 📝Digital Empathy
  • • 📝The Inbox Test
  • 📝Fourth Wall breaking
  • 📝Viral Loop; build your perpetual motion machine
  • • Focus on validating ONE concept at a time
  • 📝Believability Weight Your Decision Making
  • • Rate concepts from 1 to 10, don't execute/post anything below 7
  • 📝Maximizing vs. 📝Optimizing
  • • 📝It's all about what not to build.
• Processes
• • 📝Knowledge Management is a process, not an activity
  • • Manage your knowledge or doom yourself to the same mistakes.
    • 📝Mythos One, 📝Mythos One // Chrome Extension
• Initiatives
• • 📝Influence the Influencers; 📝Social Engineering to cultivate 📝Intrinsic Motivation
  • • 📝A gift with conditions isn't a gift, it's a deal. (use 📝Creative Nonfiction)
  • 📝Reddit Marketing; using 📝Democratic Platforms to develop 📝Bandwagon Effect
  • • Ecommerce Colleagues
    • 📝Product Related Subreddits
  • 📝LinkedIn Automation; useful for 📝Business-to-Business (B2B) sales, partnership development, etc.
  • • 📝Networked, 📝Linked Helper, etc.
  • 📝ManyChat; cultivate and carry conversations at scale while being ever present
  • • Opportunity to enchant, develop as you grow, etc.
  • Delight your audience
  • • 📝Mozart Rap; fan response
  • Let's talk 📝viral videos
  • • 📝Unicorn Poop; physical product, home-goods
    • 📝Save the Bros; consumer packaged goods
    • 📝Instagram Husband; satire public service announcement
• Partners
• • "The shortest and best way to make your fortune is to let people see clearly that it is in their interests to promote yours." La Bruyère, 'Of the Gifts of Fortune', Characters 1688
  • • 📝Ego Is The Enemy by 📝Ryan Holiday (to assess worth)
• Utilities
• • 📝Full Contact; relationship management of team, investors, partners, customers, etc.
  • • Saves time, lost relationships, etc.
  • 📝LastPass; create secure passwords and delegate access to contractors safely
  • • Saves time, protects assets, etc.
  • 📝Keyboard Maestro; 📝Text Expansion and snippet creation tool
  • • Shortcut library built over time, because new patterns require integration bandwidth
  • 📝Intercom; mitigates customer complaints, maximizes relationships
  • 📝Mention by AgoraPulse; brand monitoring
• Automations
• • 📝Zapier
  • • 📝Full Contact
    • • ACTION: Setup 📝HelloZap
• Assistance
• • 📝Mythos One; ask via ManyChat / Intercom
  • 📝Clarity
  • 📝Ghost Influence (community)

References

1. 📝Retail Global // AU2018 Presentation

Tags

• 🏷️#retail-global