Sawdust, in Gary Vaynerchuk's content vocabulary, is the by-product of producing a main piece of content — the clips, screenshots, quotes, photos, and offcuts that fall away from the central artifact — re-treated as raw material for additional, channel-native content rather than discarded.
The metaphor is borrowed from woodworking, where sawdust is the residue of cutting a board but is itself useful as fuel, stuffing, or compost. In content production, a single long-form piece — a podcast episode, a keynote, a video shoot — produces dozens of sawdust artifacts: a transcript, a tweet thread, a slide deck, a still image, a one-minute clip. Each one is its own potential post.
The practical implication is that the volume math changes. Treated as a sawdust factory, one major production session feeds weeks of multi-channel content; treated as a single deliverable, the same session produces one piece. The compounding effect is why prolific creators tend to operate as miniature media companies rather than as individual authors.