The Law of Category is one of @Robert Greene's @The 22 Immutable Laws of Marketing, posits, "if you can't be first in a category, set up a new category you can be first in." The condensed version, published by @Tim Ferriss in @Tools of the Titans, showcases the power of sidestepping the competition by establishing your own category. (See: @Law of Category (Ferriss)
"In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue." ~ Thomas L. FriedmanI
*This @Living Document is #in_progress. Want to see it now? Tell me why.