LinkedIn influence, a platform specific form of 📝Influencer Marketing, is the process of authority development with 📝LinkedIn; the professional network with—as of April 2017—106 million active members in 200 countries. [1] In 2016, 94 percent of B2B organizations reported LinkedIn as their primary distribution platform and B2B marketers rated LinkedIn most effective. [2] Since late 2017, when Microsoft acquired the platform for $26.2B, the monthly organic traffic has increased by 37 percent—from 25M to 46M. [3][4][5] Half of college educated adults are on LinkedIn and Microsoft has been aggressively developing its marketing services to monetize this audience. [6][7]
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For its B2B clients, 📝Ghost Influence amplifies 📝Inbound Marketing principles with LinkedIn using a proprietary software stack; machine learning that develops meaningful connections, 📝Knowledge Management which creates 📝Rabbit Holes for 📝Intrinsic Learning, and AI chatbots that enable 📝Brain Picking at scale—developing advocates while preserving bandwidth. [8]
Using this stack of process driven software, my network surpassed 20,000 connections and includes📝Alexis Ohanian, Craig Newmark, Reed Hoffman, etc. As a result, 📝Ghost Influence has now been sought for engagement by Fund Managers of multiple $5-50B venture funds, CEOs of organizations with $5-40M MRR, and two Fortune 100 companies.
References
- About LinkedIn, news.linkedin.com
- B2B Content Marketing: 2016 Trends, contentmarketinginstitute.com
- Microsoft Officially Closes Its $26.2B Acquisition of LinkedIn, techcrunch.com
- Microsoft’s Bets on Surface, Gaming, and LinkedIn are Starting to Pay Off, theverge.com
- Domain Overview "Linkedin", semrush.com
- Social Media Update, pewinternet.org
- LinkedIn Marketing: Is 2018 Finally The Year of LinkedIn?, falcon.io