Brian Swichkow is a marketing strategist, 🏷️#entrepreneur, and 🏷️#author recognized for his diverse expertise across 📝Growth Engineering and 📝Go-To-Market (GTM) automation, including community-led and product-led growth strategies. He was one of the first Certified Experts of 📝Webflow (website builder valued at $4B as of 2022), 📝Clay (GTM automation platform valued at $1.5B as of 2024), and 📝Circle (community platform valued at $200M as of 2021). Swichkow is the founder and Managing Partner of 📝One Inc, a venture studio and startup incubator specializing in communication technologies that 📝Bring People Together.
Swichkow led One Inc as they developed platforms including 📝MythOS, a knowledge and narrative development platform; 📝MythOS AI, a 📝Multi-Agent AI (MAAI) that enables brands to turn ad units into engaging conversations; 📝BrianBot, an AI-augmented version of himself and prototype for what became 📝OnePlus; and 📝Spiritual Bro, a lifestyle brand that introduced "📝Spirit Check," a browser-based writing assistant that integrates spiritual guidance into modern communication.
Swichkow first gained widespread attention in 2014 when he launched his 📝Ghost Influence marketing agency by publishing his " 📝Facebook Ads Prank," a targeted advertising campaign designed to humorously unsettle his roommate through highly personalized 📝Facebook advertisements. This campaign went 📝viral after being shared on 📝Reddit's 📝r/marketing, attracting over 450,000 views and 38,000 backlinks within a month. The stunt was featured in major media outlets including 📝AdWeek, Business Insider, Observer, and Forbes, ultimately influencing Facebook to modify its advertising policies. A subsequent marketing effort promoting his own dating profile through 📝Reddit Advertising garnered significant attention, resulting in over 150,000 impressions and prompting Reddit to revise its advertising policies. Through this and other stunts, Swichkow became known as an expert in 📝Reddit Marketing and he has since serviced or supported thousands of startups and over a hundred Fortune 1000s such as 📝Unilever and Kraft Foods with their Reddit initiatives. Ghost Influence was rolled into One Inc in 2020.
I identify as an artist, a 📝Myth Maker, 📝Spiritual Entertainer. I've been operating by the mantra '📝Build cool shit and change the world' since 2012. I enjoy incubating experiences to "surprise and delight" those who discover them and showcase an interconnectedness; 📝Oneness.
I'm a twelfth-year 🏷️#beard-owner and ninth-year daily 🏷️#motorcyclist that's been living in 📝Los Angeles, CA since 2014. I practice hot yoga and 📝Aerial Gymnastics weekly. I meditate, write, and walk daily. I wrote 50m+ words in my MythOS before 📝ChatGPT released.
I'm literally an open book, ask me anything. You can email me at [email protected] or text 📝BrianBot at (310) 455-8836.
Related
- 📝My Projects; stuff I'm creating in the world
- 📝My Transmissions, stuff I'm communicating
- 📝My Practices; stuff I'm creating in myself
- 📝My Beliefs; stuff I'm guided by in creating
- 📝My Press; stuff written about my creations
Reflections
"Your trolling has been very enriching." ~ 📝Will Cady, Head of Brand Strategy at Reddit
Tidbits
- My (former) dog has been on the 📝Front Page of Reddit three times >> 📝Apple the Doxie
- I have twice promoted my dating profile with Reddit ads >> 📝Stoned and Single (advert)
- My pasty legs co-starred in 📝Comedians In Cars Getting Coffee; Season 7, Episode 7
Contexts
- 🏷️#brian-swichkow (this is the 📝Root Memo, and my 📝Creator Memo)
