Reddit (NYSE: RDDT) is a social platform and news aggregation site often dubbed "the 📝Front Page of the Internet" — a 📝Cloud Community architected around user-created sub-communities called 📝Subreddits, where content rises through upvote-driven merit and popular posts can filter to /r/all for global visibility.
Founded by Steve Huffman, Alexis Ohanian, and Aaron Swartz in 2005 and headquartered in San Francisco, Reddit went public on the NYSE in March 2024 and reported $427.7M in Q4 2024 revenue at 23% quarter-over-quarter growth. Unlike 📝Brand-centric Platforms such as 📝Facebook and 📝Tiktok — where visibility depends on cultivating a personal or corporate audience — Reddit operates as a 📝Topic-centric Platform, where anyone can speak within an existing audience organized around a shared interest and visibility is earned through the merit of each contribution. The platform's user behavior is distinctively research-heavy: Redditors evaluate twice as many brands during purchase consideration, run up to 4x more research sessions, make decisions 9x faster, and spend 15% more — with 12% higher post-purchase NPS and 13% greater likelihood of brand advocacy.
I came to Reddit in 2014 to figure out how to post my Facebook Ads Prank after hearing about the platform's server-crushing "hug of death." The prank went viral, people started asking for help, and when I noticed no Reddit marketing expert appeared in search, I told people I was one and learned to become one. I've since worked with roughly 200 startups directly and 2,000 indirectly on growth, with Reddit consistently in the strategy.