Memos by Cynthia Johnson

Ipseity: Academy of the Self
Ipseity: Academy of the Self is an education venture founded by Cynthia Johnson that teaches selfhood as the foundation of a personal brand. Ipseity is a term from philosophy meaning selfhood, or...
Best Seller Live
Best Seller Live is a live author-interview show co-hosted by Cynthia Johnson and Rhett Power, featuring conversations with nonfiction authors about the ideas behind their books. The show focuses on...
Platform: The Art and Science of Personal Branding
Platform: The Art and Science of Personal Branding is Cynthia Johnson's 2019 book arguing that personal branding is a learnable discipline available to everyone, not a privilege of the...
Social Media Club
Social Media Club was a global nonprofit organization, founded in 2006, dedicated to advancing the practice and ethics of social media through local chapters, education, and professional community....
Harvard Business Review Advisory Council
Harvard Business Review Advisory Council is an invitation-based research community run by Harvard Business Review. It is made up of business professionals and leaders who contribute to HBR's surveys,...
Mark Goulston
Mark Goulston is an American psychiatrist, executive coach, and author, best known for Just Listen, a widely read book on how to genuinely reach and persuade people. A former hostage-negotiation...
Seth Godin
Seth Godin is an American author and entrepreneur, and one of the most influential voices in modern marketing. Across bestselling books including Permission Marketing, Purple Cow, and Tribes, he has...
Edward Bernays
Edward Bernays (1891–1995) was an Austrian-American pioneer widely regarded as the father of public relations. Drawing on the psychology of his uncle, Sigmund Freud, he recast publicity as the...
The Platform Personal-Branding Model
The Platform personal-branding model is the four-element framework at the center of Cynthia Johnson's work: a personal brand is built from personal proof, social proof, recognition, and association....
Ryan Wegenast
Ryan Wegenast is an identity and transformation coach and the originator of the ID3 framework — also called Three-Dimensional AWE — a model for identity work across three dimensions: Awareness,...
Cynthia Johnson
Cynthia Johnson is an entrepreneur, marketer, author, and educator based in Los Angeles. She is the co-founder and chief executive officer of Bell+Ivy, the personal branding and integrated marketing...
Forbes Agency Council
Forbes Agency Council is an invitation-only professional community for owners and executives of successful public relations, media, communications, and advertising agencies. Members contribute...
Zach Binder
Zach Binder is an entrepreneur and marketer who is the co-founder and president of Bell+Ivy, the personal branding agency he built with Cynthia Johnson. He leads the firm's operations and growth, and...
RankLab
RankLab was a digital marketing and search-engine-optimization agency where Cynthia Johnson worked as Partner and Director of Marketing alongside Zach Binder, its chief operating officer. The agency...
Bell+Ivy
Bell+Ivy is a personal branding and integrated marketing communications agency founded in 2016 by Cynthia Johnson and Zach Binder. It builds the public identities of companies, executives, and...
ID3 / Three-Dimensional AWE
ID3, also called Three-Dimensional AWE, is an identity-development framework that models personal transformation across three dimensions — Awareness, Wisdom, and Experience. Created by the coach Ryan...
Ipseity
Ipseity is a term from philosophy meaning selfhood — the essential, first-person quality of being oneself — and the core concept beneath Cynthia Johnson's work on identity and personal branding. From...
TechCrunch
TechCrunch is an American technology-industry publication founded in 2005, covering startups, venture capital, product launches, and the business of technology. It is known for breaking startup and...
Huffington Post
The Huffington Post, now published as HuffPost, is an American news and commentary website founded in 2005 by Arianna Huffington and others. It publishes news, politics, culture, and opinion, and...
Inc.
Inc. is an American business media brand focused on entrepreneurs, startups, and growing private companies. Founded in 1979, it is known for the Inc. 5000, its annual ranking of the fastest-growing...