Seth Godin is an American author and entrepreneur, and one of the most influential voices in modern marketing. Across bestselling books including Permission Marketing, Purple Cow, and Tribes, he has argued that attention must be earned rather than bought, and that the work worth doing is the work remarkable enough to be noticed and shared.
Godin's ideas — permission over interruption, building a tribe, being genuinely remarkable — are part of the intellectual ground beneath 📝Cynthia Johnson's thinking on audience and reputation. He endorsed her book 📝Platform: The Art and Science of Personal Branding, calling it a source of "wise strategies and useful tactics that will help you make an impact."
Seth endorsing Platform meant something to me — his whole body of work is the argument that you earn attention by being worth it. That is the floor my book is built on.