RankLab was a digital marketing and search-engine-optimization agency where 📝Cynthia Johnson worked as Partner and Director of Marketing alongside 📝Zach Binder, its chief operating officer. The agency served clients on search, content, and digital strategy, and was named to 📝Inc.'s list of fastest-growing private companies in 2015.
RankLab was acquired by 📝American Addiction Centers in July 2015. After the acquisition Johnson became Director of Brand Development at American Addiction Centers and Binder its vice president of marketing. The agency was the proving ground for the partnership that would become 📝Bell+Ivy — Johnson and Binder carried the same team and the same client-side, brand-first approach into the company they founded the following year.