Dame Products is a women-founded sexual wellness company recognized for innovative, user-informed vibrators and intimacy products. Dame Products was founded in 2014 by @Alexandra Fine, a sexologist with a master’s in clinical psychology from Columbia University, and Janet Lieberman, an MIT-trained mechanical engineer, with a mission to address the pleasure gap through inclusive, design-led solutions. The flagship Eva vibrator launched via a record-setting @Indiegogo campaign in 2014, raising over $575,000, and the Fin finger vibrator later debuted on @Kickstarter, reflecting a health-centered approach to sextech. The company sells direct-to-consumer and through retailers such as Sephora, Nordstrom, and Bloomingdale’s, and gathers product insights via its research community, Dame Labs. Press coverage and company disclosures report total funding of roughly $11–13 million, including a $7 million Series A in 2022 led by Amboy Street Ventures. Dame also advanced industry norms by challenging the New York MTA’s rejection of its subway ads, a legal effort that contributed to broader acceptance of sexual wellness advertising. Its portfolio spans 30+ SKUs, including non-vibrators like lubricants and massage oils, developed with input from customers and clinical advisors.
Watch
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Press
- How I Went From Being a Psych Major to a Sex-Toy Creator, thrillist.com, 2016
- Video: The Women Closing the Pleasure Gap, BBC.com, 2019
- Screw it! How sex toys are evolving beyond the penis, Wired.com, 2019
Contexts
- #dame-products (this is the @Root Memo)
- #alexandra-fine (See: @Alexandra Fine)
