Indiegogo is a #crowdfunding-platform launched in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell that enables entrepreneurs, creatives, and nonprofits to raise funds for products, films, and community initiatives. Indiegogo supports reward-based campaigns with both fixed and flexible funding models, and it offers InDemand to continue accepting preorders after a campaign ends. Compared with @Kickstarter, it is often noted for its flexible funding option and emphasis on early-stage hardware and design. In 2016, the company partnered with MicroVentures to facilitate U.S. equity crowdfunding under the @JOBS Act framework. It also launched a collaboration with Arrow Electronics to provide technical guidance, component sourcing, and manufacturing support to hardware creators. Campaigns span categories such as technology, design, film, and social impact, and backers typically receive non-equity rewards or preorders. The platform operates globally and provides tools for campaign marketing, analytics, and fulfillment support, alongside Trust & Safety policies intended to reduce risk for backers and creators.

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