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Mythos

Equality In Advertising is an @Artful Advocacy initiative to raise awareness of the sexism inherent in today's advertising platforms. In June 2019, @Alexandra Fine, co-founder of @Dame Products, came to us and shared an all-too-familiar story of subtle censorship. While @Playing In Public on the live stream, we co-created the idea of @Approved Not Approved; an edu-taining showcase of the sexism in the form of a guessing game. The game was launched in tandem with Dame suing the MTA for discrimination, featured in: Today Show, NBC, New York Times, New York Times (twice!), WSJ, NY11 and many more.

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