Equality In Advertising is an 📝Artful Advocacy initiative to raise awareness of the sexism inherent in today's advertising platforms. In June 2019, 📝Alexandra Fine, co-founder of 📝Dame Products, came to us and shared an all-too-familiar story of subtle censorship.

While 📝Playing In Public on the live stream, we co-created the idea of 📝Approved Not Approved; an edu-taining showcase of the sexism in the form of a guessing game. The game was launched in tandem with Dame suing the MTA for discrimination, featured in: Today Show, NBC, New York Times, New York Times (twice!), WSJ, NY11 and many more.

Contexts

• 🏷️#alexandra-fine (See: 📝Alexandra Fine)
• 🏷️#dame-products (See: 📝Dame Products)