Hidden Topics are 📝Topics that never appear on your public subscribe page — they behave like any other newsletter channel, but you keep them off the open menu and surface them yourself. They exist for segmentation you don't want to advertise: a VIP channel, an internal cohort, or a context-specific list that should appear only in the right place. They're for any newsletter-enabled creator who needs a topic to route memos quietly to the people on it.
Key Capabilities
- Off the public menu — a hidden topic is excluded from your public subscribe picker
- Context-aware reveal — a tagged hidden topic appears only when someone subscribes from a memo carrying one of its tags
- Owner-only mode — a hidden topic with no tags is visible to you alone
- Same routing as any topic — memos with a matching tag still reach the topic's subscribers
- One toggle — flip Hidden on a topic in your settings; nothing else about it changes
Getting Started
Hidden Topics are part of the 📝Oracle-tier newsletter.
- Open Settings → Newsletter and find the Newsletter Topics section
- Add or edit a topic and map it to the hashtags you want it to carry
- Toggle Hidden so the topic drops off your public subscribe page
- Leave it tagged for context-aware reveal from matching memos, or untagged to keep it owner-only
FAQ
- Who can subscribe to a hidden topic? No one through your open subscribe page. A tagged hidden topic is offered only when someone subscribes from a memo carrying one of its tags; an untagged hidden topic is yours alone.
- Do hidden topics still send memos? Yes — distribution works exactly like a visible topic; only discoverability changes.
- How is hiding different from just not linking a topic? Hiding is enforced server-side — the topic is filtered out of the public picker, not left to you to avoid sharing it.
- Can I unhide a topic later? Yes — toggle Hidden off and it rejoins your public subscribe page.
Related
- 📝Subscriber Management — see who's on a hidden topic and their cadence
- 📝Digests & Preambles — how a hidden topic's matching memos are delivered
