Culture Club is an educational community and marketing mastermind for those seeking to leverage Reddit as a channel for community-driven commerce; an educational community for growth marketers and community managers wanting to leverage 📝Reddit as a channel for customer acquisition and brand development.
Led by renowned Reddit marketing expert, 📝Brian Swichkow, the club provides cultural insights, best practices, and critical tools for developing meaningful relationships with the so-called 📝Front Page of the internet.
Culture Club is a Reddit marketing mastermind. You know reddit- the social media site where content aggregates from subreddits, such as "music," and you can vote it up or down? Unfortunately, reddit marketing isn't one of those shortcuts that some marketers keep promising will make you rich overnight. But with Culture Club's weekly discussion threads on reddit marketing best practices and our community membership, we will teach you what works on reddit so that when there is an opportunity to do so successfully in your business - say for launching a new product or service - you'll be able to execute quickly and efficiently. To learn more about how reddit can help grow your business join us in culture club now!
Hosted by One Studio, Reddit Marketing Mastermind is a space that provides education, consultation and one-on-one strategies to creatives, culture creators, and marketing experts. Led by Brian Swichkow, Mastermind employs frameworks of digital empathy, culture creation, active listening to communities, and authentic vulnerability for Reddit Marketing.
Reddit Marketing Mastermind's previous incarnation as 📝Ghost Influence was built on the core belief that to generate word-of-mouth, one should only do things that are worth talking about.
The agency delivered strategy, education, and growth for one multi-billion dollar private equity group, Fortune 100 companies like Unilever and Kraft Foods, and numerous venture-backed startups spanning multiple industries—from social platforms to consumer goods.
However, through years of defining and contextualizing what makes something “worthy,” Swichkow sensed a crack in the concept--if people are going to talk about the things we do, shouldn't we first ask “are they worth doing?”
Partnering and finding resonance with John Zdanowski in 2018, the answer to Swichkow’s question emerged as a realization that a new kind of agency had to be birthed, one that took a more attuned approach to community rather than a methodology focused on shadowed manipulation. By mid-2019, Ghost Influence was merged with One Inc Cooperative and became One Studio.