Objective

The marketing glossary includes a collection of key terms and definitions commonly used within the field of marketing.

Glossary

• Brand-centric Platform

• Earned Media — 

• Growth Hacking — a process of rapid experimentation and iteration

• Influencer Marketing

• Network Effects —

• Owned Media — 

• Proxy Account — a social profile created or borrowed to disguise motives

• seeding — the practice of submitting content without the use of ownership language

• Topic-centric Platform

• User Acquisition (UA) — 

• Viral Loop — 

Contexts

• #marketing-lexicon (this is the Root Memo)

• #glossary (See: Glossary of Glossaries)