Earned media, also known as free media, refers to publicity garnered organically—outside of that which is gained through advertising, known as 📝Paid Media or 📝Owned Media, which refers to branding. [1] Earned media grants third-party credibility—highlighting someone who isn’t paid by a company believes in their products, insights, etc. to mention, quote, or promote the brand.
Media that appears earned is often 📝Native Advertising which has been engineered to appear as such. The 📝Trading Up The Chain method, popularized by 📝Ryan Holiday's 📝Trust Me I'm Lying in 2014, opened the flood gates to this kind of 📝Media Manipulation.
References
- Earned Media, wordspy.com
- Earned Media Strategies to Incorporate [...], contentmarketinginstitute.com
- 📝Trust Me I'm Lying, 📝Ryan Holiday