Discovered content is content which, from the perspective of the discoverer, feels to be the result of happenstance, coincidence, and/or serendipity—even when they're just the opposite.
These encounters, perceived as naturally occurring, create stronger 📝Cognitive Bias' when they catalyze decision. Able to foster engagement and the resulting 📝Choice-Supportive Bias, discovered content is often manufactured by 📝Social Engineering practitioners.
While some use this framework for social good to prompt and develop hooks into an individuals personal growth, others have used the same method to sway presidential elections.