Reddiquette is Reddit's community-norm framework for participation — a hybrid of platform-level rules published by 📝Reddit and community-enforced expectations that vary by 📝subreddit. The term combines "Reddit" and "etiquette" and dates to the platform's early years when the original wiki page codified informal norms. Reddit has since moved the canonical reference, but the concept is durable.
Present: reddithelp.com — reddiquette
Former: reddit.com/wiki/reddiquette
Reddiquette governs vote behavior, conversation norms, disclosure expectations, and — most consequentially for any commercial participant — self-promotion. Brands operating under a stricter cousin of these rules should start with 📝Reddiquette for Brands. For the specific self-promotion mechanics, see 📝Self-Promotion and 📝The 9:1 Self-Promotion Rule on Reddit.