The Community Glossary is a collection of terms used in community building, community-led business strategy, and the practice of stewarding participatory organizations.
Glossary
B
- 📝Bring People Together — the foundational orientation of confluence-based community work, as opposed to influence-based marketing that seeks to stand apart
C
- 📝Community-based Authority-Building (CAB) — a framework for building trust and credibility within specific communities rather than accumulating platform-wide following
- 📝Community Capital — a proposed governance system for recognizing and rewarding co-creator contributions within a cooperative structure
- 📝Community Engagement — the act of member-to-member contributions, including questions, comments, reactions, meetups, and events
- 📝Community-Led — a business orientation that treats community as central rather than a bolt-on, deriving commercial value by championing users rather than extracting from them
- 📝Community-Led Growth — a go-to-market strategy that treats the community as co-creators in the evolution of a product or service
- 📝Community Presence at Scale — the practice of maintaining authentic organizational presence across communities without sacrificing consistency
- 📝Community Stewards — a gathering series featuring interviews with practitioners who steward communities and community-led companies
- 📝Community Stewardship — the ongoing responsibility and collective actions taken to support, maintain, and improve the well-being and function of a community
- 📝confluence — the coming together of streams; in community work, the art of bringing people together, as opposed to influence which is the business of standing apart
- 📝confluencer — someone who seeks to bring people together, counter-opposed to an influencer who seeks to stand apart
- 📝Conversation Architecture — the design of structured interaction patterns within community communication channels
E
- 📝Engagement Fatigue — the exhaustion experienced by community members when prompted to read messages that feel irrelevant to them or their present needs
L
- 📝Living Asset Stewardship (LAS) — a practice that places higher value on living assets (people and nature) than nonliving assets, foundational to community-led organizations
N
- 📝Notification Age — the current era in which organizations that respect the mental bandwidth of their audiences connect more effectively