Community-led companies invert the paradigm of a social platform and derive commercial value as the champion for those that use their products and services. Instead of building a following and speaking through their ego, community-led companies cultivate and steward their eco.

The community-led movement, led by 📝Commsor, is aligned with the shift away from the ideal of "organization-as-machine," which has been dominant for hundreds of years into the late 20th century, to an ideal of "organization-as-📝Living System." Understanding that everything of value ultimately arises from life, they place a higher value on living assets (people and Nature) than they do on nonliving assets—a practice called 📝Living Asset Stewardship (LAS) (LAS).

A community can enable and improve a company's customer acquisition, streamline support and success, bolster retention, provide crucial product insights, and more. The path to these outcomes requires a shift from the 📝Masculine energy of "building" and "developing" to the 📝Divine Feminine energy of "cultivating" and "stewarding". More than anything, this requires organizations to learn how to listen. A healthy community will drive value for a company whereas a thriving community can become the core value of the company.

Commsor offers these principles for community-led companies:

• Community is central, not a bolt-on to sales, marketing, or any other department.
• Community and the community builder are properly valued and empowered.
• Community exists and is built for the sake of the community and its members.
• Community builders will be intentional about creating safe, inclusive, and healthy spaces. [1]

If you'd like to discuss and implement community-led strategies, contact 📝One Studio.

References

1. Community-Led, communityled.com

Creators

• 🏷️#commsor (See: 📝Commsor)