Conversation architecture is the process of designing and constructing #chatbot dialogue; often a blend of @Experience Design and @Social Engineering. The activity produces complex structural plans that model attributes necessary for developing the intended experience, utility, etc. Bypassing conversation architecture to produce a @Minimum Viable Product (MVP) is a common, costly mistake that produces false positives, misleading data, and design confusion. The process is best approached with @Digital Empathy; understanding and catering to key @Avatars.

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