Objective

Community-Led Growth is developing a product and service in such a way that the community is treated not just as customers or users, but as co-creators in the evolution of a product or service.

I don't think you build for a community, you build with your community. ~Cristina Apple Georgoulakis [2]

Community-Led Growth opens up spaces for people to express their thoughts and then apply them intentionally to how one "shapes and shifts" the build.

When you give people the space to have a voice and buy-in in what you're creating, they have a vested interest in the success of your product. It's about harnessing those voices to also shape and shift your product. [1]

Additionally, when communities are encouraged to thrive, they have the potential to transform the experience and utility of a product or service.

Reddit's communities have consistently out-maneuvered, out-innovated, out-created large institutions and have helped people find a sense of purpose and belonging. ~Alexis Ohanian [1]

References

1. See here: https://youtu.be/zozidhdzvZ0?t=18293

2. Also here: https://youtu.be/zozidhdzvZ0?t=19879

3. Also here (linked above) https://youtu.be/zozidhdzvZ0?t=20355

Contexts

• #ConfluencerCon2021 (See: Confluencer Con 2021)

• #cristina-apple-georgoulakis (See: Cristina Apple Georgoulakis)

• #x-led-growth