We’re picking up the pace on GTM Engineer Experiment posts that go deep on how to execute specific, impactful 📝GTM tests, automations, and infrastructure (e.g. How to Migrate Off of Webflow to Claude Code & How Profound 10x’d LinkedIn CTRs with 1:1 ABM Ads).
If you have any experiments you’ve run that worked (or didn’t) and you want to write about them on The GTM Engineer, reach out at [email protected]!
Favorite resources from the week:
- Ramp raised at a $44B valuation, and G summarized a shift that more and more purchases are happening via agents which is fueling the evaluation
- Anis Bennaceur shared his GTM Superintelligence Github repo for things like call scoring rubrics, writing fields back to your CRM and more
- Sam Blond’s airplane hack in SF instead of using billboards
- Manny Medina on a hack for founders/leaders to learn more about your market by reaching out to employees after they leave your competitors
- Oksana Meier on how distribution is increasingly becoming a product decision with references to some of the biggest growth levers at Cursor, Clay, and Lovable
- How One Person Ships Marketing Pages 12x Faster After Ditching Webflow
- If you missed it, I had Jacob Dietle onto the podcast. He’s an expert on context engineering for GTM and we went deep on why context matters, how he thinks about build vs. buy, setting up the underlying infra & more
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