Reflecting on our experience finding the 📝Assembled Brands Financeable Equation, we had the following key insights:
- Develop a great brand. Prior to founding 📝Assembled Brands Capital, Assembled Brands was known for founding three well-known brands. That credibility as an operator made us more appealing to founders.
- Start with a gift and provide value. By offering and building 📝Integrated Financial Models for free, 📝BrightZen Systems develops a trusted relationship which can frequently be converted into profitable revenue and an investment opportunity in the future.
- Build a Performance Benchmarking Database. A sector-focused investor with data on thousands of companies has a significant information advantage as compared to an investor without complete information. Building Integrated Financial Models naturally gives us access to all the financial information of a business.
- Build a community. Host weekly events online. Share insights frequently. Develop a vendor network. Share tools. Referral relationships are key.
- When you offer capital, leads find you. It doesn’t take long to create a perpetual pipeline of opportunities.
- Keep thinking outside the Credit Box. It was the 📝Credit Box of our predecessors that created our opportunity; it is our Credit Box that limits ours. Keep looking for new opportunity categories.
- Create a revenue stream to develop the relationship.
Related
- 📝Fund Incubation System
- 📝The Dialectic of the Credit Box
- 📝The Gift
- 📝Build a profitable revenue stream then build a business