Assembled Brands is a working-capital provider for rapidly growing consumer brands. It offers flexible, asset-backed credit lines to branded e-commerce companies selling on Shopify and Amazon, as well as omni-channel brands, distributors, manufacturers, and CPG service providers. The financing is designed as an alternative to traditional venture and bank capital — liquidity sized to inventory and growth rather than to a fundraising round.
Assembled Brands Capital grew out of a gap its founders hit firsthand. A fast-growing direct-to-consumer label in their portfolio, the luxury brand Khaite, couldn't secure financing because traditional factors wouldn't lend against direct-to-consumer inventory — it fell outside their 📝Credit Box. That gap became the company. Assembled Brands has since partnered with institutional capital — including a $100m facility alongside Oaktree — to finance growth and acquisitions for emerging consumer brands.
I co-founded Assembled Brands and served on its board and investment committee. The thesis came straight out of building 📝Integrated Financial Models for consumer brands — the data made it obvious how badly direct-to-consumer inventory was underserved by traditional lenders.