Together with 📝Adam Pritzker, we began offering 📝The Gift of an 📝Integrated Financial Model (IFM) to emerging consumer brands in 2017.
We used the information from QuickBooks Online, Shopify, Google Analytics and Facebook to create a benchmarking database to develop our investment criteria, which in this case was a 📝Credit Box.
We invested in three of the deals and used the data from those deals and 150 others to raise $100m from Oaktree Capital and co-founded 📝Assembled Brands Capital.
As of 2021, Assembled Brands had one of the largest databases of all the metrics of emerging consumer brands. Effectively, a profitable way to gather the data from an industry.