The Reddit Advertiser Prospector is an automated lead generation, qualification, and prospecting system designed to collect, enrich, and qualify advertisers from 📝Reddit using 📝Clay. The workflow aggregates Reddit ads into an 📝Airtable database, groups them by advertiser, and counts ad frequency per brand. Clay's AI agents extract structured information from URLs, infer destination domains, and link them to company profiles on 📝LinkedIn.

Profiles are enriched with estimated revenue, employee count, and growth metrics. The system analyzes Reddit comments to assess sentiment and brand perception, then consolidates employee data across sources to identify key decision-makers. Leads are qualified and scored before generating tailored outreach emails — standard, persuasive, and humorous variants — sent through 📝Instantly.

The workbook is an exercise in 📝Go-to-Market (GTM) Engineering that demonstrates a scalable framework for AI-powered sales automation. It uses Reddit advertisements as a signal of potential buyers of Reddit marketing and advertising services.

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The first version took weeks and ran for 18 months without modification. This second rebuild took about 10 hours across a week, yet it's far more capable thanks to intelligent agents rather than static rules. The contrast between how easily this version came together and the immense effort required before Clay and 📝Large Language Model (LLM)s existed is nothing short of astonishing.

Contexts

• 🏷️#clay-workbook (See: 📝Clay)
• 🏷️#reddit-marketing (See: 📝Reddit Marketing)