Integral Ad Science (IAS) is a third-party ad verification company and 📝DoubleVerify's primary competitor. Advertisers subscribe to IAS as an independent auditor that verifies ad viewability, fraud detection, and brand safety across digital placements.
Total Media Quality (TMQ) is IAS's bundled scoring framework — it rolls viewability, brand safety, and ad fraud metrics into a unified quality assessment reported through IAS's Signal platform. TMQ uses AI-driven multimedia analysis (frame-by-frame detection combining image, audio, and text signals).
Like DV, IAS integrates directly with ad platforms via tracking that fires when ads are served, providing independent measurement that doesn't rely on the platform's self-reported metrics.
Reddit Integration
IAS launched brand safety and suitability measurement on 📝Reddit in January 2025, expanding to the full Total Media Quality suite in April 2025. Coverage includes feed, conversation, and takeover placements across web, in-app, video, and display.