Roswell is a full-service eCommerce agency based in 📝New York City, NY, specializing in design, development, and growth strategy for direct-to-consumer and B2B brands on the Shopify platform. The firm operates as a Shopify Platinum Partner and offers an integrated stack of services spanning custom development, UI/UX design, branding, photography, retention marketing, subscription commerce, and analytics.
The agency positions itself as "a partner, not a vendor," framing engagements as in-house extensions of client teams rather than transactional vendor relationships. Its client roster includes consumer brands such as Hat Heaven, Jones New York, Love Amika, Adina Reyter, Kjaer Weis, Misook, Calm, and Juliska, and the firm reports that work shipped from its portfolio generated more than $350 million in revenue across 2024. Roswell has been recognized with a Webby Award and operates from offices at 225 Broadway in Manhattan.