Nihar Kulkarni is a 🏷️#marketing-executive serving as Managing Director and Partner at 📝Roswell Studios, a full-service eCommerce agency he helped scale from a team of five to over forty during his tenure. His work spans creative, custom development and systems integration, and growth marketing across DTC and B2B merchants on 📝Shopify and Shopify Plus. He positions Roswell as a multi-platform partner — Shopify Plus, Klaviyo Platinum, Attentive Pioneer, Recharge Premier, LoyaltyLion Platinum, and Rebuy Gold — pitched at brands ready to migrate up-market and operationalize retention.
Roswell's client roster under his leadership has spanned beauty, fashion, luxury and jewelry, and CPG and home-goods brands, with a combined merchant GMV he reports near a quarter-billion USD annually. He has invested the agency heavily in headless commerce, internationalization, and localization tooling, positioning Roswell as a top-tier Shopify Plus partner for brands moving from mid-market into enterprise. His operational lens is metrics-forward — LTV, AOV, frequency of purchase, conversion rate, and revenue are the KPIs Roswell publicly anchors its engagements against.
I was introduced to Nihar by 📝Justin Ruiss.