Gartner L2, or simply L2, is a member based business intelligence firm that benchmarks the digital performance of consumer brands. Their members include P&G, Estée Lauder, Hershey, Richemont, Under Armour, Home Depot, Sephora, Best Buy, Macy's, and more. [1]
They're known for sharing insights and quantitative analysis on their 📝YouTube channel which—as of May 2018—has 270,000 subscribers. [2] Their host, L2 Founder 📝Scott Galloway, is provocative and takes a no mercy, no malice view that's backed with data.
Scott's notoriety surged after he correctly predicted Amazon's acquisition of Whole Foods nearly four months before it happened. [3][4] I was first introduced to his videos by 📝Raj Singh.
References
- Gartner L2, l2inc.com
- L2inc, youtube.com
- Scott Galloway explains why Amazon would acquire Whole Foods, youtube.com
- Amazon to Buy Whole Foods for $13.4 Billion, nytimes.com