Objective

Greg Gillman is a seasoned agency executive, omni-channel customer acquisition strategist, and the former Chief Revenue Officer for MuteSix, a direct response marketing agency. Prior to MuteSix, he developed lead generation campaigns and scaling strategies at Fluent, Q Interactive, and Epic Media Group for portfolio clients including Living Social, Groupon, Gilt, and HauteLook. Gillman is the founder and CEO of Gforce Media, a Los Angeles-based firm that specializes in accelerating growth for Business-to-Business (B2B) and Direct to Consumer (DTC) companies. With over eight years at GForce, he has overseen significant client growth and drew on earlier leadership roles—including driving a 10x revenue increase at MuteSix and playing a key part in the agency’s acquisition by dentsu. His prior positions include senior business development roles at Tribune Publishing Company and Ads Direct Media. Gillman’s approach is marked by systematized sales operations, a focus on Key Performance Indicator (KPI)s, and accountability, as highlighted in his published thoughts on team-building and competition. He is also recognized for consulting with leading consumer brands such as Theragun and Lunya.

Subjective

I met Greg through Steve Weiss many years ago, and our connection has always felt anchored in mutual respect for sharp thinking and directness. He’s also a member of The Motoring Club, which brings an added sense of camaraderie beyond just work. There’s a steadiness to Greg’s presence—an energy that’s both ambitious and grounded, never performative or overplayed. Over time, I’ve come to appreciate not just his track record, but the way he translates lived experience into practical, actionable insight. In the world of growth and agency leadership, it’s rare to find someone who can shift so fluidly between execution and mentorship, all without ego getting in the way.

Contexts

• #member-of-la-grind

• #member-of-motoring-club