alliteration | noun | the repetition of usually initial consonant sounds in two or more neighboring words or syllables (such as wild and woolly, threatening throngs).
I have found that the allure of alliterations can be brilliant for branding. They have a tendency to stick in one's skull such that they are magic for marketing. However, it seems that forcing a fit, as has been exemplified in this explanation, tends to have the opposite effect. Use responsibly.
Here are some of my favorite alliterations: