Memos by Brian Swichkow

• Reddit Ads vs. Facebook Ads

  Reddit Ads vs. Facebook Ads — the two platforms serve fundamentally different roles in a brand's paid media stack, and treating them interchangeably is the most common mistake advertisers make when...

• Reddit Ads Benchmarks by Industry

  Reddit Ads Benchmarks by Industry is the performance data set for Reddit Advertising across verticals, providing advertisers with realistic expectations for CPC, CTR, ROAS, and engagement by...

• Glasp

  Glasp

• Mymind

  Mymind

• Saga

  Saga

• Cursor project context

  Cursor project context

• Claude Projects and Claude memory

  Claude Projects and Claude memory

• NotebookLM

  NotebookLM

• Heptabase

  Heptabase is a visual knowledge base for people who want to understand and create knowledge, not only collect it; its company wiki states that Heptabase was founded in September 2021. Users break...

• Tana

  Tana is a company founded in 2021 that makes two products sharing one brand name. Tana, its newer flagship, describes itself as "the agentic meeting platform for teams": teams bring their own Claude...

• Anytype

  Anytype is a personal knowledge base made by Any, which its official repository describes as a Swiss association. The repository's README calls Anytype a local-first, peer-to-peer and end-to-end...

• Capacities

  Capacities is a note-taking and personal knowledge management app built around objects, made by an independent, user-funded European software company. Its homepage says Capacities "turns your ideas...

• Reddit Marketing Measurement Framework

  Reddit Marketing Measurement Framework is a system for quantifying the returns of Reddit Marketing across four layers — from immediate engagement metrics to long-term AI influence. Most attribution...

• Reddit Marketing for SaaS

  Reddit Marketing for SaaS is the application of Reddit Marketing to software-as-a-service companies — a vertical where Reddit's community structure, high-intent user base, and AI influence create an...

• Reddit AMA Strategy for Brands

  Reddit AMA Strategy for Brands — how to plan, execute, and leverage an Ask Me Anything session on Reddit as a brand-building and GEO asset. AMAs are Reddit's signature format — live Q&A sessions...

• Reddit Lead Generation

  Reddit Lead Generation is the practice of converting Reddit engagement — both organic and paid — into qualified leads for a business. It is the revenue conversion layer of Reddit Marketing, where...

• How to Build and Link an SEO-Optimized FAQ Hub on Reddit

  How to Build and Link an SEO-Optimized FAQ Hub on Reddit is a core tactic within DIY Optimization for Reddit — the practice of creating a structured, evergreen knowledge base on your own domain and...

• How to Own Long-Tail Niche Queries on Reddit

  How to Own Long-Tail Niche Queries on Reddit is a tactical pillar of DIY Optimization for Reddit — the practice of creating Reddit posts that answer highly specific search queries and become the...

• Reddiquette for Brands

  Reddiquette for Brands is the unwritten cultural code that governs how Reddit communities expect participants — including businesses — to behave. Reddit publishes an official reddiquette guide and an...

• How to Seed Engagement Through Smart Astroturfing on Reddit

  How to Seed Engagement Through Smart Astroturfing on Reddit is a gray hat tactic within DIY Optimization for Reddit — the practice of simulating authentic user interactions to accelerate visibility...