attention is the act or state of applying the mind to something — selecting one object, sound, or thought from everything available and holding it in focus — and, by extension, the notice, care, or consideration given to someone or something.
The word carries several related senses. Most basically it names the faculty of selective concentration, as in paying attention to a lecture. It also names observant care, as in medical attention, and the notice a person receives from others, as in seeking or drawing attention. In the plural, attentions are acts of courtesy or devotion, especially in courtship, and as a military command it calls a soldier to a position of alert readiness.
Attention entered English in the late 14th century, through Old French, from Latin attendere, "to stretch toward," built from ad, "toward," and tendere, "to stretch." The image is of the mind reaching out to its object. The modern idiom of paying attention treats it as a spendable resource, a framing the economist Herbert Simon sharpened in 1971 when he observed that a wealth of information creates a poverty of attention — the root of what is now called the attention economy.
Attention differs from 📝awareness, which can remain wide and receptive; attention selects and narrows. It also differs from concentration, which describes sustaining attention over time rather than directing it.
"📝In my experience, the more I go after the powerful feeling of paying attention the happier I am. And, the more I go after the powerful feeling of getting attention the unhappier I am. When we stop competing for attention it becomes easier to find 📝flow because we're all paying attention to one thing, together. " ~ 📝After📝Joseph Gordon-Levitt
In 📝Before Violence Becomes Visible, I argued that our attention tends to converge only once harm is undeniable. If we want less of it, attention has to begin much earlier, with the small violations we have learned to laugh off or explain away.
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