Jolly (formerly Jolly SEO) is a private 🏷️#seo-agency founded in 2017 by 📝Morgan Taylor and 📝Greg Heilers, initially as a content writing venture. The company has repositioned around "search authority systems" — establishing expertise across 📝Google, social, and AI-driven search — a framing that reflects the 📝Generative Engine Optimization (GEO) shift in the industry. Its core service is earned backlink acquisition via journalist outreach on platforms like 📝Connectively (formerly HARO) and Profnet, conducted entirely in-house by a ~14-person team. Jolly operates on a per-win pricing model: Standard links at $399 (avg. DR 70) and Premium at $699 (avg. DR 80).
Over eight years, Jolly has served 500+ clients and secured 25,000+ 📝White Hat backlinks from 250,000+ outreach pitches — a volume-and-quality combination that positions it as a credible mid-market link building operation. The firm maintains a strict white-hat stance, verified through its own free tool Linktegrity, and offers a free first backlink and free audit to lower the entry barrier. Co-founder Greg Heilers runs a newsletter and biweekly podcast ("The TL;DR:") covering SEO, GEO, and AI search — a distribution and authority asset that also surfaces case studies and deals.
Jolly's Reddit service — writing intent-driven brand mentions placed in relevant discussions — though Jolly approaches Reddit as a link-building and brand mention channel rather than a dedicated enterprise reputation or crisis intelligence layer.