Connectively was Cision's rebrand of Help A Reporter Out (HARO), the journalist-source matchmaking platform Peter Shankman launched in 2008. HARO was acquired by Vocus in 2010, came under Cision's ownership through the 2014 Vocus-Cision merger, and was rebranded as Connectively in early 2024 — a transition that also moved the product from a free email-blast model to a paid pitch-and-match system.
Connectively was officially shut down on December 9, 2024, as Cision consolidated its product line around CisionOne, its enterprise PR platform. The HARO brand was subsequently revived by Featured.com in April 2025, returning to the free, email-driven match model that built the original community. For most of the 2010s, HARO (and briefly Connectively) was the default earned-media channel for SEO agencies pursuing 📝White Hat backlinks and for PR teams building executive thought-leadership — competing in adjacent territory with Profnet, Qwoted, and SourceBottle.