Greg Heilers is a 🏷️#founder and co-creator of 📝Jolly (formerly Jolly SEO), the search-authority and earned-media agency he launched in 2017 with high-school friend 📝Morgan Taylor. Heilers leads the firm's AI and search strategy, having spent eight years navigating the transition from classical 📝Search Engine Optimization (SEO) and 📝White Hat link-building into the hybrid SEO + 📝Generative Engine Optimization (GEO) world.
Prior to Jolly, Heilers spent five years as a freelance writer and editor — by his count, editing 10M+ words and producing 10,000+ articles and media pitches. He hosts "The TL;DR" podcast, a biweekly conversation with founders and marketers on SEO, AI search, and growth strategy. Heilers has been public about using AI to compress Jolly's cost-of-service by ~80%, taking the agency's net margins from the low teens to 37%, and is now structuring an investment fund focused on acquiring businesses from retiring owners and modernizing them with AI.
I was introduced to Greg through 📝Morgan Taylor in May 2026 — the two co-founded Jolly, and they seem like a kind and competent team I expect to work with and to refer to others in the future.