/u/brianswichkow is my account and handle on @Reddit. The use of a real name—rather than an alias—is uncommon for non-celebrities as @Redditors detests @Self-Promotion. This is due largely to the incongruence with the community nature of the @Democratic Platform where no one individual is (supposed to be) more important than another and all contribute to the collective whole. As such, I'm focusing exclusively the @evangelism of those who @Build cool shit and change the world.
The use of my real name, as well as my biography (shown below) which introduces me as a "Reddit Marketing Expert", is intended as a @Fourth Wall break. Redditors typically perceive marketers as faceless intruders and defend their community against such. However, in late 2018, I hypothesized that the presence of a face would enable dialogue and make space for trust to develop.

References
- /u/brianswichkow, reddit.com
Tags
- #redditor
