Brandon Camhi is the COO of 📝Netic, a company helping essential-service industries grow on autopilot. He is best known for his role in 📝Rippling's growth, joining in November 2019 when the company had 150 employees and had just hit $10M in revenue. As Rippling's first growth-marketing IC he built the new-logo sales growth team, took on cross-sell to existing customers, and ultimately led all of marketing; across his tenure Rippling grew from a $250M valuation to over $16B. His career began with a content-marketing internship at OpenGov and a first marketing hire role at 📝Hearth, where he helped scale the business to tens of millions in revenue before joining Rippling. He holds a B.A. from Stanford University and is based in San Francisco.
At Rippling, Brandon transformed the automated outbound program from 10-15% intent-driven demos to 60-70% by studying sales calls and customer signals to learn when prospects were ready to buy. At Hearth he discovered, by digging through roofer Facebook groups, that meme-format ads drove all-time-high performance overnight. He pushed Rippling to augment automated outbound with human SDRs for higher yield on target accounts, and to dissolve "marketing sourced" versus "sales sourced" language by reporting both teams to the CRO. He credits Rippling's "go and see" principle — gathering qualitative evidence over dashboards — and still listened to several Gong calls weekly, a practice that revealed how much brand investment was being undervalued in attribution. His career advice centers on choosing the right company and leaning into chaos to find growth.
I had Brandon on for the lessons and battle scars of building Rippling's marketing machine — the line that stuck with me was that understanding your customer beats any growth hack, and "go and see" is how you actually do it.