Happy Monday! As an exciting personal update, I’ve decided to leave 📝Rippling and join 📝Netic as Head of Growth. I wrote about mywhyhere.

I talked to some of the smartest 📝GTM Engineering, marketing, and product folks I know during this process, and I learned a lot about choosing your next adventure. I spent time understanding what sorts of roles are in the market right now, clarified the different things you could be optimizing for in a role like this, I built a framework for the different types of tech companies and pressure tested what I personally wanted. If I can be helpful as anyone is thinking through what’s next, let me know, and of course we’re hiring at Netic ;)

Favorite resources from the week:

• Emily Kramer did a deep dive on when to use each version of Claude. This is the best version of this that I have seen
• Adam Robinson shared what he learned getting to 150K+ followers on LinkedIn
• Kevin White on a new wrinkle of something else broken in attribution
• Diana Felkina on the power of Descript’s AI video editing
• Chris A. on why the CEOs of many of the legacy GTM tools are stepping down
• If you missed it, I had 📝Brendan Tolleson and 📝Diana Marcela Gonzalez from 📝RevPartners on the pod to talk about the right systems and lifecycle stages for effective full-funnel marketing