Value Proposition Testing System is a 📝BrightZen Systems system that, from a single row added to an Airtable database, creates a value proposition testing website, launches a 📝Marpipe, Inc. campaign and estimates customer acquisition cost.
The system runs before anything is built. Each test starts as a row in Airtable; from that row the system produces a website presenting the value proposition and a Marpipe campaign for it, and the campaign's results yield an estimate of 📝Customer Acquisition Cost (CAC). That estimate arrives prior to developing and pricing a branded 📝Specialized Digital Micro Tasks offering, so the cost of acquiring a customer is known when the offering is designed and priced.