Farzan Dehmoubed is an 🏷️#entrepreneur and former marketer who co-founded Lotus Trolley Bag, a Carlsbad, California maker of reusable shopping bags, in 2017. As of 2026 he is chief executive of the company, now called Lotus Sustainables, a certified B Corporation whose mission is to eliminate single-use plastic from shopping.

The company's flagship Lotus Trolley Bag is a set of reusable bags that clip into a shopping cart, with compartments for eggs, wine bottles, and frozen goods; it became one of the top-selling reusable bags on Amazon and, by the company's account, is sold in more than 18,000 stores. Lotus has since added reusable produce bags as an alternative to the single-use plastic bags in grocery produce aisles. Dehmoubed holds a master's degree in finance.