Memos by Brian Swichkow

• MythOS vs OneNote

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Microsoft's support site introduces Microsoft...

• MythOS vs Apple Notes

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Apple Notes is the Notes app from Apple, and its...

• MythOS vs Capacities

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Capacities' homepage says it "turns your ideas...

• MythOS vs Anytype

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Anytype's official repository calls it a...

• MythOS vs Evernote

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Evernote's homepage calls it "Your second brain"...

• BWG Call Notes

  Notes for/from BWG Strategy call on April 17, 2026 about community-based platforms in the media mix. Questions How are you approaching community based platforms like Reddit, LinkedIn, Discord, and...

• Reddit Ad Revenue Acceleration

  Reddit (NYSE: RDDT) ad revenue is accelerating in absolute dollars despite headline growth rate compression — a textbook base effect. Quarterly Ad Revenue | Quarter | Ad Revenue | YoY Growth |...

• How Reddit's 'Authenticity Shockwave' Forged Its True Long-Term Value

  The Authenticity Shockwave refers to the turning point triggered by Google's September 2025 deprecation of the &num=100 parameter — which stripped Reddit's surface SEO visibility while protecting its...

• Enterprise Reddit Marketing at Scale

  Enterprise Reddit marketing at scale is the practice of maintaining a brand's presence across Reddit when organizational complexity — legal review cycles, brand safety requirements, multi-region team...

• Reddit as a GEO Channel

  Reddit as a GEO Channel is the practice of using Reddit presence — organic participation, strategic posting, and community engagement — to shape how AI systems answer questions about your brand, your...

• Split Strategy for Content Optimization

  The split strategy is a dual-layer approach to brand visibility in the post-Authenticity Shockwave landscape. After Google deprecated &num=100 in September 2025 and Reddit's direct AI citations...

• DIY Optimization for Reddit

  DIY Optimization for Reddit is a framework for leveraging Reddit as a tool for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). In 2025, Reddit has emerged as a central...

• MythOS vs Reflect

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Reflect's site calls it "An open-source...

• MythOS vs Heptabase

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Heptabase's homepage calls it "An intelligent...

• MythOS vs NotebookLM

  Google renamed NotebookLM to Gemini Notebook on July 16, 2026, announcing in a blog post: "We're renaming NotebookLM to Gemini Notebook." Google's help center describes Gemini Notebook, formerly...

• MythOS vs Notion AI

  MythOS describes itself as a networked knowledge platform where every idea, person, project and decision lives as a linked memo in a library you own. Notion presents Notion AI under the headline...

• The &num=100 Deprecation: How Reddit Lost Citation but Kept Influence

  In September 2025, Google quietly deprecated the &num=100 parameter — a legacy Search URL tool that had allowed AI companies, SEO tools, and scrapers to pull up to 100 organic results per query...

• Reddit Sues Anthropic (June 2025)

  Reddit filed a lawsuit against Anthropic in June 2025 alleging unauthorized use of Reddit content to train Artificial Intelligence (AI) models. Filed June 4, 2025, in San Francisco Superior Court...

• Howitzer

  Howitzer was a marketing-automation platform for Reddit that enabled outreach teams to find and message potential leads at scale using direct-message campaigns built from Reddit metadata. As of...

• Linkeddit

  Linkeddit was an ai-powered lead generation and customer acquisition tool that identified high-intent prospects in Reddit conversations by analyzing public discussions and user behavior. As of...