Resist and Unsubscribe is a consumer-boycott campaign created by Scott Galloway that urges Americans to cancel subscriptions and withhold spending from major tech and ICE-linked companies as economic protest.
The campaign frames consumer withdrawal as political leverage, arguing that the most radical act in a capitalist society is not marching but declining to spend. It asks participants to cancel subscriptions to AI services, streaming platforms, and social media, avoid purchases from targeted retailers, and document their cancellations publicly with screenshots and "unsubscribe selfies." Stated goals include household spending reductions of 5 to 10 percent, framed as pressure that corporate boards and investors will register even over a short window.
The site sorts targets into two tiers. "Ground Zero" names ten subscription-driven technology firms described as holding outsized influence over the national economy — Amazon, Apple, Google, Meta, Microsoft, OpenAI, Netflix, Paramount+, Uber, and X. A wider "Blast Zone" lists consumer-facing companies tied to Immigration and Customs Enforcement (ICE) contracts, including AT&T, Comcast, Charter, Dell, FedEx, Home Depot, Lowe's, Marriott, and UPS. The website estimates campaign impact by modeling market-capitalization losses from page views, conversion rates, and reported cancellations.
📝Scott Galloway published the campaign on January 30, 2026, through his No Mercy / No Malice newsletter, timing a coordinated one-month boycott for February 2026. He positioned it as a response to the arrest of journalists and deaths involving federal agents, arguing that the Trump administration responds to markets rather than public outrage. Galloway documented his own cancellations of Amazon Prime, Uber, Apple services, and ChatGPT as a model for participants.