STAT Search Analytics is a 📝Moz product that tracks search rankings and 📝Search Engine Results Pages (SERPs) at enterprise scale, refreshing positions daily across large keyword sets segmented by market, device, and location.
Moz acquired STAT on October 10, 2018, when Moz CEO Sarah Bird and STAT CEO Rob Bucci announced the deal jointly. STAT was an independent Vancouver company at the time; terms were not disclosed, and the purchase was Moz's sixth acquisition and its largest to date. Moz kept all 50 STAT employees, gained a Vancouver office, and Bucci stayed on as vice president of research and development. The acquisition paired Moz's keyword and link research tools with STAT's daily rankings and SERP analytics, deepening Moz's push into enterprise SEO.
STAT is built for agencies and in-house teams tracking thousands of keywords rather than for small sites, and it is sold as an enterprise subscription rather than self-serve.
Key Features
- Daily rank tracking — every tracked keyword is re-checked each day, by market, device, and location
- SERP feature reporting — shows which result types appear for each keyword: snippets, local packs, video
- Segmented keyword sets — large keyword lists organized into tags and segments for reporting by theme
Getting Started
- Request a demo through Moz; STAT is an enterprise subscription, not a self-serve signup
- Load keyword sets and choose the markets, devices, and locations to track each day
- Segment keywords by theme so rank and SERP feature reports roll up by business line