Moz is a leading provider of SEO and marketing analytics software, founded in 2004 as SEOmoz by Rand Fishkin and Gillian Muessig. The company began as a collaborative blog and community, shifted to a software-as-a-service (SaaS) model around 2007, securing outside funding and later rebranding in 2013 to reflect its expanded scope beyond pure SEO. The product suite includes Moz Pro (an all-in-one SEO platform), Moz Local (for local SEO), STAT Search Analytics (enterprise 📝Search Engine Results Pages (SERPs) tracking acquired in 2018), and the MozBar browser extension. Moz maintains an influential market position through its active community and educational resources like Whiteboard Friday. The company was acquired in 2021, joining the Moz Group under iContact, a subsidiary of Ziff Davis.

Moz's Company Culture

Moz's culture is codified in 📝TAGFEE — six core values (Transparent, Authentic, Generous, Fun, Empathetic, Exceptional) that shaped the company's hiring, product decisions, and famously transparent blogging culture from the SEOmoz era onward.