Moz is a leading provider of SEO and marketing analytics software, founded in 2004 as SEOmoz by Rand Fishkin and Gillian Muessig. The company began as a collaborative blog and community, shifted to a software-as-a-service (SaaS) model around 2007, securing outside funding and later rebranding in 2013 to reflect its expanded scope beyond pure SEO. The product suite includes Moz Pro (an all-in-one SEO platform), Moz Local (for local SEO), 📝STAT Search Analytics (enterprise 📝Search Engine Results Pages (SERPs) tracking acquired in 2018), and the MozBar browser extension. Moz maintains an influential market position through its active community and educational resources like Whiteboard Friday. The company was acquired in 2021, joining the Moz Group under iContact, a subsidiary of Ziff Davis.

Moz's Company Culture

Moz's culture is codified in 📝TAGFEE, a six-value code carried over from the SEOmoz era that shaped the company's hiring, product decisions, and famously transparent blogging culture.

FAQ

What products does Moz make?

Moz Pro, the all-in-one SEO platform; Moz Local, for local listings; STAT Search Analytics, for enterprise rank tracking; and MozBar, a free browser extension. Moz also publishes the Domain Authority metric used across the industry.

When did Moz acquire STAT?

Moz acquired STAT Search Analytics on October 10, 2018. It was Moz's sixth acquisition and its largest at the time; STAT was an independent Vancouver company, terms were not disclosed, and STAT's 50 employees stayed on under Moz.

What is MozBar?

MozBar is Moz's free Chrome and Firefox extension. It shows Domain Authority, Page Authority, and link metrics for any page you visit and overlays the same metrics on Google search results.

Is Moz the same company as SEOmoz?

Yes. SEOmoz was the company's original name from its 2004 founding until the 2013 rebrand to Moz, which signaled a scope broader than search alone.