Objective

Jack Koch is an insights and marketing leader currently serving as SVP, Research & Insights at the Interactive Advertising Bureau, where he has been since December 2022. With a career spanning roles at Reddit, Spotify, LinkedIn, and Electronic Arts, he has built and led research teams across platform, brand, and agency environments.

Koch is recognized for establishing marketing sciences organizations, driving data-driven revenue growth, and producing thought leadership in digital advertising and consumer insights. His academic background includes a BSBA in Marketing and a BFA in Advertising Strategy & Design from Washington University in St. Louis, where he graduated with honors. He is also active in industry organizations, such as the EMARKETER Product Advisory Council and Women In Research.

Subjective

I was introduced to Jack through my friend, advisor, and now former co-founder, Noam Cadouri. At a crucial point during our fundraising for MythOS AI, Jack stepped in as an advisor to One Inc and has remained involved as we continue building the Memory → Mind → Mouth stack. His practical wisdom and depth of industry perspective have added meaningful dimension to our conversations about product and strategy. What stands out to me is his ability to synthesize complexity—making research actionable without losing nuance or story. That trait, echoed throughout his career, has directly influenced how we think about intelligence and narrative design inside MythOS.

Contexts

• #advisor-of-one-inc (See: One Inc)

• #orange-sticky (See: My Sticky Wall)