Digg is a news aggregator and social news website founded in November 2004 by @Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. Initially, it allowed users to discover, share, and vote on web content, introducing the terms "digg" (upvote) and "bury" (downvote). Digg's model of community-driven promotion quickly gained popularity, drawing comparisons and competition from other platforms like @Reddit. The site’s major redesign in 2010 led to significant user dissatisfaction and a dramatic decline in traffic, prompting a mass migration to Reddit. In 2012, Digg was sold in parts, and the brand later changed hands again, including an acquisition by BuySellAds in 2018. In March 2025, Kevin Rose and @Alexis Ohanian jointly acquired and relaunched Digg, integrating new mobile and AI-driven features to appeal to contemporary users and reaffirm the platform's role in digital media history. ::embed[https://www.youtube.com/embed/-vNS62f-ino]{provider=youtube}

Contexts

• #social-platform
• #alexis-ohanian