Dub.co is a modern, 🏷️#open-source link attribution platform built to help teams create, manage, and track branded short links at scale. Dub.co emphasizes outcome-focused attribution and conversion tracking over vanity metrics and reports broad adoption across startups and enterprises. Core capabilities include advanced link management (folders, role-based access, bulk creation), branded domains and QR codes, device/geo-targeting, real-time analytics with journey-level attribution, and conversion tracking via integrations such as Shopify and Stripe. It also supports embedded affiliate and partner programs with customizable commissions, global payouts, and tax compliance, alongside A/B testing, deferred deep linking, and social card customization. For developers, the platform offers SDKs (TypeScript, 📝Python, Go, PHP, Ruby), REST APIs, and webhooks, plus integrations with tools like Segment and 📝Google Tag Manager. Enterprise features include SAML/SSO, audit logs, SCIM, and a SOC 2 Type II certification. Positioned against tools like Bitly and Rebrandly, it differentiates on attribution depth, open-source transparency, and performance, with reports of over 100,000 customers including brands such as 📝Twilio, Buffer, 📝Framer, and 📝Vercel.
Used and recommended by 📝Tyler Gillespie.